Thursday, May 13, 2010

НЕВС&ARTICLES

Posted on 11:18 AM by Dimitar Ivanov




                         SEIKO


The first watches produced under the Seiko brand appeared in 1924. In 1969, Seiko introduced the Astron, the world's first production quartz watch; when it was introduced, it cost the same as a medium-sized car. In 1969, Seiko introduced Astron, world-first production quartz watch, but when it was introduced, it cost the same as average cars. Seiko later went on to introduce the first quartz chronograph. Seiko later continues to introduce the first quartz chronograph. In 1985, Orient Watches and Seiko established a joint factory. In 1985, Orient Watches and Seiko established a joint venture. Recognized as a leader in timekeeping accuracy, Seiko products are often used as the official timekeepers of the major sporting events, including the Olympic Games and the FIFA World Cup editions in Argentina 1978, Spain 1982, Mexico in 1986, and Italy 1990. Recognized as a leader in the Basic accuracy, Seiko products are often used as the official timekeepers of major sporting events including the Olympic Games and World Cup editions in Argentina 1978, Spain 1982, Mexico 1986 and Italy 1990.
   The company was incorporated (K. Hattori & Co., Ltd.) in 1917 and was renamed Hattori Seiko Co., Ltd. in 1983 and Seiko Corporation in 1990. After reconstructing and creating its operating subsidiaries (such as Seiko Watch Corporation and Seiko Clock Inc.), It became a holding company in 2001 and was renamed Seiko Holdings Corporation as of July 1, 2007. After reconstruction and establishment of its business subsidiaries (such as Seiko Watch Seiko Watch Corporation and Inc), became a holding company in 2001 and was renamed Seiko Holdings Corporation on July 1, 2007.
Seiko is perhaps known best, though, for its wristwatches. Seiko is perhaps best known, however, for its watches. They are known for their advanced technology and are one of the few wristwatch manufacturers that produce all of their watches and movements entirely in-house. They are known for their advanced technology and are one of the few watch manufacturers that produce all their watches and movements entirely in-house. Even minor items such as the oils used in lubricating the watches and the luminous compounds used on the hands and the dials are produced by the Seiko factories. Even minor items such as oils used in lubricating the watches and the luminous compounds used on hands and dials are produced by factories Seiko.
    Seiko produces quartz and mechanical watches of varying prices. The least expensive are around ¥ 4,000 (US $ 45) (Alba); the most expensive costs ¥ 50,000,000 (US $ 554,000). Seiko's mechanical watches are the most prized by collectors-from the Seiko "5" series (the 5 reflects the five essential features of the watch, namely shock resistant, water resistant, automatic, and day and date display), which is the most common; the Seiko automatic Chronometer series; the "Bell-Matic," with a mechanical alarm; to the highly prized luxury "Credor," "King Seiko," and "Grand Seiko" lines. Seiko Kinetic watches account for a large proportion of sales nowadays and combine the self-energizing attributes of an automatic watch with quartz accuracy. The most expensive are about 4000 yen (US $ 45) (Alba), and the most expensive (Credor JURI GBBX998) costs 50 million yen (US $ 554,000). [2] mechanical watches Seiko are most valued by collectors-from the Seiko "5" line (5 reflects the five core functions of the watch, namely the shock resistant and waterproof, automatic, and day and date display), which is most common; of Seiko automatic Chronometer series, the 'Bell-Matic, a mechanical signal, a highly prized luxury "Credor", "King Seiko" and "Grand Seiko" lines. Seiko Kinetic watches for a large proportion of sales nowadays and systematic self-energizing attributes of an automatic watch with quartz accuracy. The watch is entirely powered by its movement in everyday wear. The watch is entirely powered by its movement in everyday life. On 7 October 2005, Seiko announced the launch of the Seiko Spring Drive, a new movement that provides 72 hours of power compared to 40 hours for mechanical and three years for battery powered quartz watches. On October 7, 2005, Seiko announced the launch of Spring Seiko Drive, a new movement that provides 72 hours power compared to 40 hours for mechanical and three years for battery quartz watches. This new movement uses a "Tri-synchro Regulator". This new movement uses the "Tri-Synchro Regulator. The power from the spring is used to turn the gear train and a generator. The force of the spring is used to include a gear train and generator. The generator powers a circuit that includes a low consumption quartz crystal oscillator. The generator powers a circuit that includes low power crystal oscillator. The oscillator is a part of a continuous feedback circuit, which holds the speed of the generator close to eight revolutions per second. In the generator is part of a continuous feedback loops that keep the generator speed, close to eight revolutions per second. According to Seiko records the resulting movement delivers accuracy commensrate with other quartz timed watch movements. According to Seiko records as a result of movement delivers accuracy commensrate other time quartz clock movements. 
  For the disappointment of collectors, Seiko does not release all of its watch lines in every region, some are exclusively available in Asia, for example. Many online retailers will ship watches overseas, though. Many online retailers will ship watches overseas, though.
Seiko Corporation of America is responsible for distribution of Seiko watches and clocks, as well as Pulsar brand watches, in the United States. Seiko Corporation of America is responsible for distribution of Seiko watches and clocks, as well as Pulsar brand watches in the United States. The models available in the United States are normally a smaller subset of the full line produced in Japan. Models available in the United States are generally smaller subset of the full range produced in Japan. Seiko Corporation of America has its headquarters (and Coserv repair center) in Mahwah, New Jersey. Seiko Corporation of America has its seat (and Coserv Repair Center) in Mahwah, New Jersey. In the United States, Seiko watches are sold primarily by fine jewelers and department stores as well as 19 company stores located in various cities. In the United States, Seiko watches are sold primarily by fine jewelers and shops, and 19 company stores located in different cities.
Seiko's 2004 marketing campaign emphasized that a watch, as opposed to other traits (such as what car they drive, for example), tells the most about a person. Seiko 2004 marketing campaign emphasized that a watch, unlike the other features (such as what they drive a car, for example) tells most of one man.
Various Seiko watches were worn by the cinematic James Bond 007 in four films starring Roger Moore from 1977-85. Various Seiko watches were worn by James Bond 007 films in four films starring Roger Moore 1977-85. Also, a Seiko watch was worn by Sean Connery in the 1983 Bond film Never Say Never Again. Also, Seiko watch was worn by Sean Connery in the 1983 Bond movie Never Say Never Again. A Seiko Chronograph is also worn by Jason Bourne in the book "The Bourne Identity" by Robert Ludlum. A Seiko Chronograph is worn by Jason Bourne in his book "The Bourne Identity" by Robert Ludlum.







                                             History

  

Nineteenth century

The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an 'oscillating pinion' still used by major watchmakers for mechanical chronographs.

Early twentieth century

In 1911, Heuer received a patent for the "Time of Trip", the first dashboard chronograph. Designed for use in automobiles and aircraft, two large hands mounted from the center pinion indicate the time of day, as on a traditional clock. A small pair of hands, mounted at the top of the dial (12 o'clock position) indicates the duration of the trip (up to 12 hours). A top-mounted crown allows the user to set the time; a button mounted in that crown operates the start / stop / reset functions of the "duration of trip" counter.
Heuer introduced its first wrist chronograph in 1914. The crown was at the twelve o'clock position, as these first wrist chronographs were adapted from pocket chronographs. In 1916, Heuer introduced the "Micrograph", the first stopwatch accurate to 1/100th of a second. This model was soon followed by the "Semikrograph", a stopwatch that offered 1/50th of a second timing, as well as a split-second function (which allows the user to determine the interval between two contestants or events).
  

Timepieces of the 1930s and 1940s

In 1933, Heuer introduced the "Autavia", a dashboard timer used for automobiles and aviation (whence its name, from "AUTos" and "AVIAtion"). The companion "Hervue" was a clock that could run for eight days without being wound. Over the period from 1935 through the early 1940s, Heuer manufactured chronographs for pilots in the German air force, known as "Flieger" (pilots) chronographs. The earlier version featured a hinged-back case and one pusher (for start / stop / reset); the later version had a snap-back case and added a second pusher (for time-in and time-out). All these Flieger chronographs had two-registers, with a capacity of 30 minutes."
In the mid-1940s, Heuer expanded its line of chronographs to include both two and three register models, as well as a three-register chronograph that included a full calendar function (day / date / month). As the highest development of Heuer's chronographs, these "triple calendar" chronographs were offered in stainless steel, 14 carat gold and 18 carat gold cases. Dial colors were white, black or copper.

1950s Chronographs

In the early 1950s, Heuer produced watches for the American retailer Abercrombie & Fitch. The "Seafarer" and "Auto-Graph" were unique chronographs produced by Heuer to be sold by Abercrombie & Fitch. The "Seafarers" had special dials—with blue, green and yellow patterns—that showed the high and low tides. This dial could also be used to track the phases of the moon. Heuer produced a version of the "Seafarer" for sale under the Heuer name, with this model called the "Mareographe". The "Auto-Graph" was produced in 1953 and 1954, and featured a tachymeter scale on the dial and a hand that could be preset to a specific point on the scale. This allowed a rally driver or navigator to determine whether the car was achieving the desired pace, over a measured mile. Advertisements and literature also pointed out that this hand could be rotated to count golf scores or other events.
 

Late 1950s -- New Series of Dashboard Timers

From as early as 1911, Heuer had manufactured timepieces to be mounted on the dashboards of automobiles, aircraft and boats. These clocks and timers included a variety of models, designed to address specific needs of racers and rallyists. In 1958, Heuer introduced a new line of dashboard timepieces, which included the Master Time (eight-day clock), the Monte Carlo (12-hour stopwatch), the Super Autavia (full chronograph), Sebring (60-minute, split second timer) and Auto-Rallye (60-minute stopwatch). Heuer continued to manufacture these dashboard timepieces into the 1980s, at which time they were discontinued. Heuer also introduced timing devices for ski and motor racing events, including the prestigious Formula One.

1960s Chronographs

Autavia, 1962


From the 1950s to the 1970s, Heuers were popular watches among automobile racers, both professionals and amateurs. Heuer was a leading producer of stopwatches and timing equipment, based on the volume of its sales, so it was only natural that racers, their crews and event sponsors began to wear Heuer's chronographs. Special versions of Heuer chronographs were produced with logos of the Indianapolis Motor Speedway , as well as the names or logos of racing teams or sponsors (for example,Shelby Cobra MG and Champion Sparkplugs).
In 1962, Heuer became the first Swiss watchmaker in space.John Glenn  wore a Heuer stopwatch when he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth.This stopwatch was the back-up clock for the mission and was started manually by Glenn 20 seconds into the flight. It is currently on display at the San Diego Air and Space Museum.
The Autavia chronograph was introduced in 1962 and featured a rotating bezel, marked in either hours, minutes, decimal minutes (1/100th minute increments) or with a tachymeter scale. All manual-wind Autavias from the 1960s had a black dial, with white registers. Early cases had a screw-back and later models (from and after 1968) had snap-backs. The "Autavia" name had previously been used on Heuer's dashboard timers (described above).
The Carrera chronograph, designed by Jack Heuer, was introduced in 1963. The Carrera had a very simple design, with only the registers and applied markers on the dial. The fixed inner bezel is divided into 1/5 second increments. The 1960s Carreras were available with a variety of dials, including all-white, all-black, white registers on a black dial, and black registers on a black dial. A three-register, triple calendar version of the Carrera was introduced around 1968.
Most of Heuer chronographs from this period—including the Autavias and Carreras—used movements manufactured by Valjoux, including the Valjoux 72 movement (for a 12-hour chronograph) and the Valjoux 92 movement (for a 30-minute or 45-minute chronograph). The Valjoux 72 movement utilized a 'tri-compax' design, with three registers on the dial—one register for the chronograph hours (at the bottom), one register for the chronograph minutes (at the right), and a third register for a continuously running second hand (at the left). The second hand for the chronograph was mounted on the center pinion, along with the time-of-day hands.Heuer acquired the "Leonidas" brand in the early 1960s, with the combined company marketing watches under the "Heuer-Leonidas" name. One of the designs that Heuer acquired from Leonidas was the "Bundeswehr" chronograph, used by the German air force. These "BWs" feature a 'fly-back' mechanism, so that when the chronograph is reset to zero, it immediately begins running again, to time the next segment or event.
  

World's First Automatic Chronographs

Commencing in the mid-1960s, Heuer was part of a partnership (with Breitling and Hamilton) that sought to introduce the world's first automatic chronograph. Seiko (a Japanese watch manufacturer) and Zenith (a Swiss watch manufacturer) were also seeking to be the first to offer these chronographs. These projects were conducted in secret, as none of the competitors wanted the other companies to be aware of their efforts. Most agree that the Heuer-Breitling venture was first to introduce their new line of automatic chronographs, with Heuer-Breitling-Hamilton holding lavish press conferences in Geneva and New York, on March 3, 1969, to show their new lines of chronographs.
Heuer's first automatic chronographs were the Autavia, Carrera and Monaco. These were powered by the Cal 11 and Cal 12 movements (12-hour chronograph); Cal 14 movement (12-hour chronograph and additional hand for GMT / second time-zone) and the Cal 15 movement (30-minute chronograph). Unusually, the winding crown was on the left, with the pushers for the chronograph on the right. The earliest of Heuer's Cal 11 chronographs (from 1969) were named "Chrono-Matic". In the early 1970s, Heuer expanded its line of automatic chronographs to include the Daytona, Montreal, Silverstone, Calculator, Monza and Jarama models, all of them powered by the Caliber 11 movement.
Several of the automatic Heuer chronographs powered by the Caliber 11 series of movements are associated with automobile racing and specific drivers. Steve McQueen wore a blue Monaco in the 1971 movie, Le Mans (with this model now referred to as the "McQueen Monaco") and Swiss Formula One star Jo Siffert customarily wore a white-dialed Autavia with black registers. In 1974, Heuer produced a special version of the black-dialed Autavia that was offered by the Viceroy cigarette company, in a special promotion for $88. The Viceroy advertisements for this promotion featured racer Parnelli Jones, this version of the Autavia got to be called the "Viceroy".

Chronographs of the 1970s and 1980s

In 1975, Heuer introduced the Chronosplit, a digital chronograph with dual LED and LCD displays. Later versions featured two LCD displays.
Heuer began using the Valjoux 7750 movement in its automatic chronographs, with the Kentucky and Pasadena models (both introduced in 1977). The Valjoux 7750 movement was a three-register chronograph (with seconds, minutes and hours), that also offered day / date windows.
In the mid-1970s, Heuer introduced a series of chronographs powered by the Lemania 5100 movement. The Lemania 5100 movements have the minute hand for the chronograph on the center pinion (rather than on a smaller register), greatly improving legibility. The Lemania 5100 movement is considered very rugged and has been used in a variety of chronographs issued to military pilots. There are ten models of Heuer chronographs powered by the Lemania 5100—Reference 510.500 (stainless steel), 510.501 (black coated), 510.502 (olive drab coated), 510.503 (pewter coated), 510.511 (Carrera dialed acrylic crystal PVD finish), 510.523 (Carrera dialed acrylic crystal stainless steel), as well as models with the names Silverstone (steel case with black dial) and Cortina (steel case with blue dial); the Reference 510.543 was made for the A.M.I. (Italian Air Force) and a special edition (with no reference number marked on the case) was made for AudiSpor.

Current models

 
TAG Heuer is known for producing luxury timepieces.
The lines include Formula One, Aquaracer, Link, Carrera, Monaco and Grand Carrera.
Tag Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood. Tag Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920s, the Skiing World Championships, the Formula One World Championships and having developed a watch for the McLaren F1 team. The brand has also had a long list of sports and Hollywood ambassadors.
Some of the more recently announced models include the Monaco V4 (the movement of which is driven by belts rather than gears) the Carrera Calibre 360 (the first mechanical wrist chronograph to measure and display time to 1/100th of a second) and the Monaco 69 (with both a digital chronograph accurate to a millisecond and a traditional mechanical movement, with a hinged mechanism allowing wearers to flip the watch between its two separate dials).







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